I should probably make that more clear...

The day the route went south into the wind, I noticed quite a few cyclers riding NORTH, instead.  Later, I found out that some folks who had access to motor transportation had been dropped at the south end of this rather tough leg, and rode north with a powerful tailwind, where they were presumably picked up at our starting point and driven to our destination.  

Whenever I saw one of these easy-pedaling, north-bound folks whizz by, I'd try to catch their eye, wave, smile, whatever, but no one ever looked up.  Not once.  I think they felt guilty.