Multimedia is a powerful form of media project development that brings together any combination of video, sound, graphics, photography, and animation within a computer and uses them to create everything from business presentations to point-of-sale kiosks. Multimedia gives you the ability to educate, influence, and entertain an audience using both voluntary and involuntary attention-attracting elements.

Multimedia appeals to the senses of sight and hearing, creating a powerful method of delivering information that demands the attention of a viewer. Interactive multimedia also incorporates involvement on the part of the viewer, making the presentation even more engrossing. It is up to the multimedia designer/developer to create a presentation that appeals to the viewer.

"A picture is worth a thousand words" is more than just an old adage, it's a fact. A single printed advertisement can have more influence on the decisions made by an audience than any number of radio spots. Introduce motion to an image and you've created a whole new dimension to the effectiveness of media to influence decision making.