Sunday, August 29, 2004

HP's Releasing an iPod

This may be good news for folks wanting the hippest gadget, but unwilling to pay the steep price that Apple is asking. HP is releasing an iPod clone What strikes me as curious is that hey are refering to it as an "iPod". Either they are producing this under an agreement with Apple, or they are running a big risk of Trademark infringement. If the new iPod is made under a lisence from Apple then hopes for a cheaper version is likely to be dashed.

The iPod, while expected to be similar to Apple Computer's version, is important both as the company's entree into the music market as well as a part of HP's strategy to become cool enough to be allowed in the living room.

"There is nothing hipper and nothing cooler than an iPod," said Gary Peterson, an analyst with Gap Intelligence, a San Diego-based market research firm. "They have to stop being a boring old printer and server company."

UPDATE:
Apparently the HP iPod is being built under a co-operative agreement with Apple, and is pretty much identicle to the new Apple iPod. So much for HP innovation.

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