"Growing the Beaches"
Our shrinking beaches
Ventura Point - 1996
and 1973
(red line shows 1996 beach profile)
Beaches: a valuable resource
- beaches are integral to a coastal resort town
tourism
recreation
- planning is required to maintain Ventura’s beaches for the future
Beach economics
- coastal tourism
- largest ocean dependent industry
- $9.9 billion in California
- $45.1 million in Ventura County
- coastal recreation
- $4.1 million in Ventura County (travel spending)
- 70% of Californians participated in beach activities an average of 21 days per year
Source: "California's Ocean Resources: An Agenda for the Future"; published by the Office of California Governor Pete Wilson, March 1997
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